VP of Marketing at Dogfish Head Craft Brewery
Consumer Goods | Greater Philadelphia Area, US
Neal Stewart’s marketing career includes both agency and client side experience in a variety industries including retail, non-profit and consumer package goods.
From 2000–2006, Neal worked at Pabst Brewing Company as the Brand Manager and eventually, Marketing Director with a primary focus on the Pabst Blue Ribbon brand. At Pabst, Neal’s marketing strategy focused on initiating word of mouth and loyalty with influential consumers by supporting grass-roots and subculture events. As a result, in 2002 PBR’s volume increased for the first time in 23 years and eventually increased volume 45% from 2002 – 2006. Neal also managed several other brands within the Pabst portfolio, including Rainier Beer which was recognized with several advertising and marketing industry awards for its “RainierVision” branded entertainment campaign.
In 2006, Neal moved over to the Craft Beer side and was the Director of Marketing for Flying Dog Brewery in Denver, CO where he is led the craft brewer’s branding efforts. In just over a year with the company, Flying Dog was recognized within the beer industry as a brewer who has embraced social media and leveraged it for increased exposure on a lean budget.
Neal was recognized in 2004 by Fast Company as one of the “Fast 50” and was named to the Event Marketer Magazine’s 2005 “Dream Team”. Neal has also been a presenting speaker at several marketing and beer industry conferences.
Specialties: buzz/viral marketing, strategic planning, brand planning, budgeting, agency management, creative concepting, field marketing, on-premise promotions, web 2.0 marketing, blogging, social networking, event marketing, branded entertainment, public relations, media planning, mobile marketing, packaging design, product launch, digital marketing, turkey sandwiches, go-karts, beer